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Services marketing / Helen Woodruffe. by Series: M & E
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1995
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 WOO.

Principles of services marketing / Adrian Palmer. by
Material type: Text Text
Publication details: London ; New York : McGraw-Hill, c1994
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.802 PAL, ...

Managing and marketing services in the 1990s / edited by Richard Teare with Luiz Moutinho and Neil Morgan. by
Material type: Text Text
Publication details: London : Cassell, 1993
Availability: Items available for loan: ATU Dublin Road (3)Location, call number: General Shelves 658.8 MAN, ...

Contemporary services marketing management : a reader / edited by Mark Gabbott and Gillian Hogg by
Material type: Text Text
Publication details: London : Dryden, 1997
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 CON.

The management and marketing of services / Peter Mudie and Angela Cottam. by Series: B H contemporary business series
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 1999
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 MUD. ATU Mayo (1)Location, call number: General Shelves 658.8.

Advances in services marketing and management : research and practice / edited by Teresa A. Swartz [and] David E. Bowen [and] Stephen W. Brown. by
Material type: Text Text; Format: print
Publication details: Greenwich CT : JAI Press in conjunction with the First Interstate Center for Services Marketing, Arizona State University, 1992
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 ADV.

Service management and marketing : managing the moments of truth in service competition / Christian Gronroos by Series: Issues in organisation and management series. editors: Arthur P. Brief and Benjamin Schneider
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Lexington Books, 1990
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 GRO.

The marketing of services / Donald W. Cowell by
Material type: Text Text
Publication details: London : Heinemann on behalf of the Institute of Marketing and The CAM Foundation, 1984
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 COW.

Services marketing management : an international perspective / by Hans Kasper, Piet van Helsdingen, Wouter De Vries, Jr. by
Material type: Text Text
Publication details: Chichester : John Wiley, [1999, (2000 printing)]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 KAS.

Services marketing / Valarie A. Zeithaml, Mary Jo Bitner. by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw Hill, c1996
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 ZEI.

Marketing planning for services / Malcolm McDonald and Adrian Payne. by Series: The Marketing series. Professional development
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 1996
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8101.

Essentials of services marketing / K. Douglas Hoffman, John E.G. Bateson by Series: Dryden Press series in marketing
Material type: Text Text
Publication details: London : Dryden, 1997
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.802 HOF, ...

Services marketing : text and readings / edited by David Carson and Audrey Gilmore. by
Material type: Text Text
Publication details: Dublin : Mercury Publications, c1996
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.802 CAR, ...

Services marketing : text, cases, & readings / Christopher H. Lovelock by Series: Prentice-Hall series in marketing
Material type: Text Text
Publication details: Englewood Cliffs : London : Prentice Hall, Prentice-Hall International, c1984
Availability: Items available for loan: ATU Dublin Road (3)Location, call number: General Shelves 658.8 LOV, ...

The essence of services marketing / Adrian Payne by Series: Essence of management series
Material type: Text Text
Publication details: London : Prentice Hall, 1993
Availability: Items available for loan: ATU Dublin Road (5)Location, call number: General Shelves 658.802 PAY, ...

Principles of services marketing / Adrian Palmer by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, [2001]
Availability: Items available for loan: ATU Dublin Road (4)Location, call number: General Shelves 658.802 PAL, ... ATU Mayo (1)Location, call number: General Shelves 658.802.

Services marketing : a strategic approach / Karen P. Gonçalves by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, [1998]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.802 GON. ATU Mayo (2)Location, call number: General Shelves 658.802, ...

Services marketing : people, technology, strategy / Christopher H. Lovelock by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, [2001]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 LOV.

Managing services marketing : text and readings / John E. G. Bateson, K. Douglas Hoffman. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, Tex. ; London : Dryden, 1999
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 BAT.

Principles of service marketing and management / Christopher Lovelock, Lauren Wright by
Edition: 2nd/International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Upper Saddle River] : Pearson Education, [2004]
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.8 LOV, ...

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