Services marketing / Valarie A. Zeithaml, Mary Jo Bitner.

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TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw Hill, c1996.Description: xx, 700 p. : ill., maps 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	658.8 ZEI (Browse shelf(Opens below))	Available		063739

Includes bibliographical references and index.

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