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Services marketing : a strategic approach / Karen P. Gonçalves

By: Material type: TextTextPublication details: Upper Saddle River : Prentice Hall, [1998]Description: xiii, 225 p. : ill. ; 24 cmISBN:
  • 9780131065277
  • 9780131065277
Subject(s): Summary: Uncovers and examines how the marketing of services differs from that of products. The text uses numerous cases and examples drawn from a variety of service settings to demonstrate and reinforce discussion of theoretical concepts. Encompasses all of the major concepts basic to the understanding of services marketing
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.802 GON (Browse shelf(Opens below)) Available J125499
General General ATU Mayo General Shelves 658.802 (Browse shelf(Opens below)) Available 055348
General General ATU Mayo General Shelves 658.802 (Browse shelf(Opens below)) Available 055349

Includes bibliographical references and index

Uncovers and examines how the marketing of services differs from that of products. The text uses numerous cases and examples drawn from a variety of service settings to demonstrate and reinforce discussion of theoretical concepts. Encompasses all of the major concepts basic to the understanding of services marketing

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