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Principles of service marketing and management / Christopher Lovelock, Lauren Wright

By: Material type: TextTextPublication details: [Upper Saddle River] : Pearson Education, [2004]Edition: 2nd/International edDescription: 436 p. : ill., figs. ; 26 cmISBN:
  • 0130968412
Subject(s):
Partial contents:
Understanding services -- The service customer -- Service marketing strategy -- Service delivery issues -- Integrating marketing, operations, and human resources
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.8 LOV (Browse shelf(Opens below)) Available J126836
General General ATU Dublin Road General Shelves 658.8 LOV (Browse shelf(Opens below)) Available J126835

Includes bibliographical references and index

Understanding services -- The service customer -- Service marketing strategy -- Service delivery issues -- Integrating marketing, operations, and human resources

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