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Services marketing management : an international perspective / by Hans Kasper, Piet van Helsdingen, Wouter De Vries, Jr.

By: Contributor(s): Material type: TextTextPublication details: Chichester : John Wiley, [1999, (2000 printing)]Description: xviii, 750 p. : ill ; 25 cmISBN:
  • 9780471984900
  • 9780471984900
Subject(s):
Partial contents:
Part 1: the services domain -- Part 2: at the heart -- Part 3: strategic issues -- Part 4: services marketing mix
Summary: Services marketing management is all about ensuring the production of the right services in the right place and time and the right price. Written by the president of EMAC this book provides an international perspective on the subject.
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.8 KAS (Browse shelf(Opens below)) Available J129782

Includes bibliographical references and index

Part 1: the services domain -- Part 2: at the heart -- Part 3: strategic issues -- Part 4: services marketing mix

Services marketing management is all about ensuring the production of the right services in the right place and time and the right price. Written by the president of EMAC this book provides an international perspective on the subject.

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