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Services marketing / Helen Woodruffe.

By: Material type: TextTextSeries: M & EPublication details: London : Pitman, 1995.Description: ix, 307p. ; 24 cmISBN:
  • 9780712110396
  • 9780712110396
Subject(s): Summary: This book provides a comprehensive analysis of the development of sevices marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality and internal marketing are explored.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.8 WOO (Browse shelf(Opens below)) Available 043851

Includes bibliographical references (p. 299) and index.

This book provides a comprehensive analysis of the development of sevices marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality and internal marketing are explored.

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