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Service management and marketing : managing the moments of truth in service competition / Christian Gronroos

By: Material type: TextTextSeries: Issues in organisation and management series. editors: Arthur P. Brief and Benjamin SchneiderPublication details: San Francisco : Lexington Books, 1990Description: xxii,298p : ill, figs, tabsISBN:
  • 0669200352
  • 9780669200355 (alk. paper)
Subject(s):
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.8 GRO (Browse shelf(Opens below)) Available 065360

Bibliography: p[277]-291. - Includes index.

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