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Principles of services marketing / Adrian Palmer.

By: Material type: TextTextPublication details: London ; New York : McGraw-Hill, c1994.Description: xvi,345pepbkISBN:
  • 9780077077464
  • 9780077077464
Subject(s): Summary: Provides comprehensive coverage of the issues involved in effective marketing within this varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed.
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.802 PAL (Browse shelf(Opens below)) Available G115282
General General ATU Dublin Road General Shelves 658.802 PAL (Browse shelf(Opens below)) Available 065332

Includes bibliographical references and index.

Provides comprehensive coverage of the issues involved in effective marketing within this varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed.

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