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Managing services marketing : text and readings / John E. G. Bateson, K. Douglas Hoffman.

By: Contributor(s): Material type: TextTextSeries: The Dryden Press series in marketingPublication details: Fort Worth, Tex. ; London : Dryden, 1999.Edition: 4th edDescription: xxvi, 471p. : ill. 29 cmISBN:
  • 9780030225192 .
  • 9780030225192 .
Subject(s):
Partial contents:
The basic building blocks -- Configuring the service firm -- Competing as a service firm
Summary: This edition combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organisational behaviour, operations management, and strategy literature. The balance of text and readings apparent in the fourth edition highlights the increased emphasis on services in the marketing field. Coverage of key topics is combined with state-of-the-art readings and the integration of real-world examples in each chapter. With emphasis on contemporary ethical and international issues in services marketing, this text remains an invaluable source of learning in this field
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.8 BAT (Browse shelf(Opens below)) Available J123790

Includes bibliographical references and index.

The basic building blocks -- Configuring the service firm -- Competing as a service firm

This edition combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organisational behaviour, operations management, and strategy literature. The balance of text and readings apparent in the fourth edition highlights the increased emphasis on services in the marketing field. Coverage of key topics is combined with state-of-the-art readings and the integration of real-world examples in each chapter. With emphasis on contemporary ethical and international issues in services marketing, this text remains an invaluable source of learning in this field

Previous ed.: by John E.G. Bateson. 1995

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