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Services marketing : people, technology, strategy / Christopher H. Lovelock

By: Material type: TextTextPublication details: Upper Saddle River : Prentice Hall, [2001]Edition: 4th edDescription: xviii, 717 p. : ill., port. ; 25 cmISBN:
  • 9780130173928 .
  • 9780130173928 .
Subject(s):
Partial contents:
Understaning services -- Focus on customers and managing relationships -- Creating value in a competitive market -- Planning and managing service delivery
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 LOV (Browse shelf(Opens below)) Available J123641

Includes bibliographical references and index

Understaning services -- Focus on customers and managing relationships -- Creating value in a competitive market -- Planning and managing service delivery

Previous ed.: 1996

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