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Strategic brand management : building, measuring, and managing brand equality / Kevin Lane Keller. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.827 KEL.

Marketing management / Philip Kotler, Kevin Lane Keller by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2006]
Availability: Items available for loan: ATU Dublin Road (3)Location, call number: General Shelves 658.8 KOT, ...

Marketing management / Philip Kotler, Kevin Lane Keller by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [London] : Pearson/Prentice Hall, [2009]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 KOT.

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow ; Upper Saddle River, N.J. : Prentice Hall, 2007
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.827 KEL.

Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall 2008
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.827 KEL.

A framework for marketing management / Philip Kotler, Kevin Lane Keller by
Edition: 5th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Education, 2011
Availability: Items available for loan: ATU Dublin Road (3)Location, call number: General Shelves 658.8 KOT, ...

Marketing management Philip Kotler, Kevin Lane Keller [electronic book] / by
Edition: 15th Edition Global Edition
Material type: Computer file Computer file; Format: reformatted digital electronic available online remote
Copyright date: London : Pearson Education, ©2016
Availability: Items available for loan: ATU Electronic Resources (1)Location, call number: 1-User eBook.

Marketing management / Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen. by
Edition: 3rd edition.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York : Pearson ©2016
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 KOT.

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller by
Edition: Fourth edition
Material type: Text Text; Format: regular print ; Literary form: Not fiction
Publisher: Harlow : Pearson Education ; ©2013
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.827 KEL.

Strategic brand management : building, measuring, and managing brand equity ; Kevin Lane Keller, Vanitha Swaminathan [electronic book] / by
Edition: Fifth edition, Global edition
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Harlow : Pearson Education Limited ; ©2020
Availability: Items available for loan: ATU Electronic Resources (1)Location, call number: 1-User eBook.

A framework for marketing management : Philip Kotler and Kevin Keller [electronic book] / by
Edition: Sixth global edition
Material type: Computer file Computer file; Format: reformatted digital electronic available online remote
Publisher: New Hampshire, UK : Pearson, ©2015
Availability: Items available for loan: ATU Electronic Resources (1)Location, call number: 1-User eBook.

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