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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

By: Material type: TextTextPublisher: Harlow : Pearson Education ; ©2013Edition: Fourth editionDescription: 590 pages : Illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273779414
Subject(s): Summary: Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.827 KEL (Browse shelf(Opens below)) Available J153804

Includes bibliographical references and index

Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo

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