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Strategic brand management : building, measuring, and managing brand equity ; Kevin Lane Keller, Vanitha Swaminathan [electronic book] /

By: Contributor(s): Material type: TextTextPublisher: Harlow : Pearson Education Limited ; ©2020Edition: Fifth edition, Global editionDescription: 1 online resource (622 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292314969
  • 9781292314990 ebk
Subject(s): Online resources:
List(s) this item appears in: KEYLINKS READING LISTS
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Item type Current library Call number Status Notes Date due Barcode
eBooks eBooks ATU Electronic Resources eBook eBook (Browse shelf(Opens below)) Available 1-User eBook - click link above to access ebk266450

Includes bibliographical references and index

Restricted to GMIT Library patrons

eBook, Available via GMIT Library webpage

Subject to print download restrictions

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