Marketing management / Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen.

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Summary: This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	Check catalogue for eBook edition	658.8 KOT (Browse shelf(Opens below))	Available		J153789

Includes bibliographical references and index.

This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book

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