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A framework for marketing management : Philip Kotler and Kevin Keller [electronic book] /

By: Contributor(s): Material type: Computer fileComputer filePublisher: New Hampshire, UK : Pearson, ©2015Edition: Sixth global editionDescription: 1 online resource (345 pages) : charts, illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292093154
Subject(s): Online resources: Summary: The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text
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eBooks eBooks ATU Electronic Resources eBook eBook (Browse shelf(Opens below)) Available 1-User ebook - click link above to access ebk267909

Includes index

Restricted to GMIT Library patrons

The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text

eBook, Available via GMIT Library webpage

Subject to print download restrictions

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