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Marketing management / Philip Kotler, Kevin Lane Keller

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2006]Edition: 12th edDescription: xxxix, 729 p. : ill., figs., tabs. ; 29 cmISBN:
  • 9780131457577 .
  • 9780131457577 .
Subject(s): Summary: This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
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Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 KOT (Browse shelf(Opens below)) Available J131328
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 KOT (Browse shelf(Opens below)) Available J131208
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 KOT (Browse shelf(Opens below)) Available J131209

Includes bibliographical references and index

This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

Previous ed.: 2003

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