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		Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald by McDonald, Malcolm Institute of Marketing CAM Foundation Material type: Text Publication details: London : Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1984 Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.802 MCD. Place hold Add to cart (remove)
		Effective industrial selling / Malcolm H.B. McDonald with John W. Leppard by McDonald, Malcolm Leppard, John Material type: Text Publication details: Oxford : Heinemann Professional, 1988 Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.85 MCD. Place hold Add to cart (remove)
		Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald and Ian Dunbar ; foreword by Sir Colin Marshall by McDonald, Malcolm Dunbar, Ian Material type: Text Publication details: Basingstoke : Macmillan Business, 1995 Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.835. Place hold Add to cart (remove)
		Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald by McDonald, Malcolm McDonald, Malcolm. Marketing plans : tutor resource pack CAM Foundation Institute of Marketing Series: CIM professional development. Chartered Institute of Marketing Edition: 3rd ed Material type: Text Publication details: Oxford : Butterworth-Heinemann, 1995 Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.802 MCD. Place hold Add to cart (remove)
		Creating powerful brands : the strategic route to success in consumer, industrial and service markets / Leslie de Chernatony and Malcolm H. B. McDonald. by De Chernatony, L. (Leslie) McDonald, Malcolm Series: The Marketing series Material type: Text Publication details: Butterworth Heinemann, 1992 Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.827 DEC. Place hold Add to cart (remove)
		How to sell a service : guidelines for effective selling in a service business / Malcolm H. B. McDonald with John Leppard. by McDonald, Malcolm Leppard, John Chartered Institute of Marketing Series: The marketing series. professional development. Edition: 2nd ed. Material type: Text Publication details: Oxford : Published on behalf of the Chartered Institute of Marketing [by] Butterworth Heinemann, 1993 Availability: Items available for loan: ATU Mayo (1)Location, call number: General Shelves 658.85 MUR. Place hold Add to cart (remove)
		Retail marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald and Christopher C. S. Tideman by McDonald, Malcolm Tideman, Christopher C. S Chartered Institute of Marketing Series: Professional development series Material type: Text Publication details: Oxford : published on behalf of the Chartered Institute of Marketing [by] Butterworth-Heinemann, 1993 (1996 [printing]) Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.87, ... Place hold Add to cart (remove)
		Marketing planning for services / Malcolm McDonald and Adrian Payne. by McDonald, Malcolm Payne, Adrian Chartered Institute of Marketing Series: The Marketing series. Professional development Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Butterworth-Heinemann, 1996 Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8101. Place hold Add to cart (remove)
		Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown and Malcolm H.B. McDonald. by Brown, Linden, 1938- McDonald, Malcolm Material type: Text Publication details: Basingstoke : Macmillan, 1994 Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.80094 BRO, ... Place hold Add to cart (remove)
		Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald by McDonald, Malcolm McDonald, Malcolm. Marketing plans : tutor resource pack CAM Foundation Institute of Marketing Series: CIM professional development. Chartered Institute of Marketing Edition: 4 rd ed. Material type: Text Publication details: Oxford : Butterworth-Heinemann, 2000 Availability: Items available for loan: ATU Connemara (1)Location, call number: General Shelves 658.802. Place hold Add to cart (remove)
		Marketing plans : how to prepare them, how to use them / Malcolm McDonald by McDonald, Malcolm Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, [2003, reprint] Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.802 MCD. Place hold Add to cart (remove)
		Marketing : a complete guide / Malcolm McDonald & Martin Christopher with Margrit Bass ; and contributions from Susan Baker & Simon Knox. by McDonald, Malcolm Christopher, Martin Bass, Margrit Baker, Susan, 1958- Edition: New ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Basingstoke : Palgrave Macmillan, 2003 Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 MCD. Place hold Add to cart (remove)
		Marketing : a complete guide in pictures / Malcolm McDonald and Peter Morris by McDonald, Malcolm Morris, Peter, 1931- McDonald, Malcolm. The marketing plan in colour Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; London : Elsevier, [2004] Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 MCD. Place hold Add to cart (remove)
		Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar by McDonald, Malcolm Dunbar, Ian, 1951- Edition: [3rd ed.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; Oxford : Elsevier/Butterworth-Heinemann, [2004] Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.802 MCD. Place hold Add to cart (remove)
		Marketing in manageable bites for busy managers and overworked students / Mike Meldrum and Malcolm McDonald by Meldrum, Mike McDonald, Malcolm Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: [London] : Macmillan, [2000] Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 MEL. Place hold Add to cart (remove)
		Marketing in a nutshell : key concepts for non-specialists / Mike Meldrum and Malcolm McDonald by Meldrum, Mike McDonald, Malcolm Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, [2007] Availability: Items available for loan: ATU Dublin Road (4)Location, call number: General Shelves 658.8 MEL, ... Place hold Add to cart (remove)
		Marketing plans : how to prepare them, how to use them / Malcolm McDonald by McDonald, Malcolm Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, [2007] Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.802 MCD. Lists: KEYLINKS READING LISTS. Place hold Add to cart (remove)
		Key account management : the definitive guide / Malcolm McDonald and Diana Woodburn by McDonald, Malcolm Woodburn, Diana Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; London : Butterworth-Heinemann, [2007] Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.804 MCD. Place hold Add to cart (remove)
		Marketing plans : a complete guide in pictures / Malcolm McDonald and Peter Morris by McDonald, Malcolm Morris, Peter, 1931- Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester : Wiley, 2012 Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.802 MCD. Place hold Add to cart (remove)