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Retail marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald and Christopher C. S. Tideman

By: Contributor(s): Material type: TextTextSeries: Professional development seriesPublication details: Oxford : published on behalf of the Chartered Institute of Marketing [by] Butterworth-Heinemann, 1993 (1996 [printing])Description: xi,338p : ill, figs, tabs ; 24cmISBN:
  • 9780750620215
  • 9780750620215
Subject(s): DDC classification:
  • 658.87
Summary: Retailing combines, as a business, a unique set of problems with an endless variety of solutions. This is the only book which addresses marketing planning applied in a retailing context to give readers an insight into the strategies they should adopt.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.87 (Browse shelf(Opens below)) Available 063531
General General ATU Dublin Road General Shelves 658.87 (Browse shelf(Opens below)) Available 063532

Includes index.

Retailing combines, as a business, a unique set of problems with an endless variety of solutions. This is the only book which addresses marketing planning applied in a retailing context to give readers an insight into the strategies they should adopt.

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