Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald

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Material type: Text

TextSeries: CIM professional development. Chartered Institute of MarketingPublication details: Oxford : Butterworth-Heinemann, 2000Edition: 4 rd edDescription: xiii,578p,[5]p : ill, figs, tabs ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Connemara General Shelves	658.802 (Browse shelf(Opens below))	Available		083661

"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation".

Accompanied by a tutor resource pack also titled Marketing Plans.

Includes index.

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