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Marketing : a complete guide in pictures / Malcolm McDonald and Peter Morris

By: Contributor(s): Material type: TextTextPublication details: Amsterdam ; London : Elsevier, [2004]Edition: 2nd edDescription: 160 p. : ill. ; 24 cmISBN:
  • 9780750661980
  • 9780750661980
Subject(s):
Partial contents:
Understanding the marketing process -- The marketing planning process I -- The marketing planning process II -- The customer and market audit -- The product audit -- Setting marketing objectives and strategies -- The communication plan I -- The communication plan II -- The pricing plan -- Place: the customer and distribution plan -- Marketing information, forecasting and organization -- Designing and implementation a marketing planning system
Summary: This guide to marketing aids understanding and encourages marketing and other professionals to delve deeper into the planning process.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.8 MCD (Browse shelf(Opens below)) Available J129031

Understanding the marketing process -- The marketing planning process I -- The marketing planning process II -- The customer and market audit -- The product audit -- Setting marketing objectives and strategies -- The communication plan I -- The communication plan II -- The pricing plan -- Place: the customer and distribution plan -- Marketing information, forecasting and organization -- Designing and implementation a marketing planning system

This guide to marketing aids understanding and encourages marketing and other professionals to delve deeper into the planning process.

First published as The marketing plan in colour: A pictorial guide for managers: 2000

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