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How to sell a service : guidelines for effective selling in a service business / Malcolm H. B. McDonald with John Leppard.

By: Contributor(s): Material type: TextTextSeries: The marketing series. professional development.Publication details: Oxford : Published on behalf of the Chartered Institute of Marketing [by] Butterworth Heinemann, 1993.Edition: 2nd edDescription: 265pISBN:
  • 9780750619004 pbk
  • 9780750619004 pbk
Subject(s): DDC classification:
  • 658.85
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Item type Current library Call number Status Date due Barcode
General General ATU Mayo General Shelves 658.85 MUR (Browse shelf(Opens below)) Available 047063

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