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Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald by Series: CIM professional development. Chartered Institute of Marketing
Edition: 3rd ed
Material type: Text Text
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.802 MCD.

Market-led strategic change : transforming the process of going to market / Nigel Piercy by Series: CIM professional development. Chartered Institute of Marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1997
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 PIE.

Relationship marketing : strategy and implementation / Helen Peck ... [et al.]. by Series: CIM professional. Chartered Institute of Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 1998
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.812 REL, ...

Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald by Series: CIM professional development. Chartered Institute of Marketing
Edition: 4 rd ed.
Material type: Text Text
Publication details: Oxford : Butterworth-Heinemann, 2000
Availability: Items available for loan: ATU Connemara (1)Location, call number: General Shelves 658.802.

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