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Relationship marketing : strategy and implementation / Helen Peck ... [et al.].

Contributor(s): Material type: TextTextSeries: CIM professional. Chartered Institute of MarketingPublication details: Oxford : Butterworth-Heinemann, 1998.Description: 512p. : ill. 24 cmISBN:
  • 9780750636261 .
  • 9780750636261 .
Subject(s):
Partial contents:
Relationship marketing: the six markets framework -- The customer market domain: managing relationships with buyers, intermediaries and consumers -- The supplier and alliance market domain -- The referral and influence market domains -- The recruitment and internal market domains -- Creating and implementing relationship marketing strategies
Summary: Arranged in 6 sections, Relationship Marketing gives marketing practitioners and students critical examples of best practice from a variety of companies that range from the RSPB to Euro Disney and Laura Ashley to British Airways.
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.812 REL (Browse shelf(Opens below)) Available J125540
General General ATU Dublin Road General Shelves 658.812 REL (Browse shelf(Opens below)) Available 070268

Includes bibliographical references and index

Relationship marketing: the six markets framework -- The customer market domain: managing relationships with buyers, intermediaries and consumers -- The supplier and alliance market domain -- The referral and influence market domains -- The recruitment and internal market domains -- Creating and implementing relationship marketing strategies

Arranged in 6 sections, Relationship Marketing gives marketing practitioners and students critical examples of best practice from a variety of companies that range from the RSPB to Euro Disney and Laura Ashley to British Airways.

First published: 1999, reprinted 2000 and 2004

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