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Market-led strategic change : transforming the process of going to market / Nigel Piercy

By: Contributor(s): Material type: TextTextSeries: CIM professional development. Chartered Institute of MarketingPublication details: Oxford : Butterworth-Heinemann, 1997Edition: 2nd edDescription: xiv, 665 p. : ill., figs., tabs. ; 24 cmISBN:
  • 9780750632850
  • 9780750632850
Subject(s): Summary: With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.8 PIE (Browse shelf(Opens below)) Available 067258

Includes bibliographical references and index

With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed.

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