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Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne ... [et al.]. by Series: Marketing series. Professional development Chartered Institute of Marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 1998
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.812, ...

Relationship marketing : strategy and implementation / Helen Peck ... [et al.]. by Series: CIM professional. Chartered Institute of Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 1998
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.812 REL, ...

Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne ... [et al.] by Series: The Marketing series. professional development
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1995
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.812.

Relationship marketing : bringing quality, customer service and marketing together / Martin Christopher, Adrian Payne and David Ballantyne by Series: The Marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Butterworth Heinemann in association with the Chartered Institute of Marketing, 1991
Availability: Items available for loan: ATU Dublin Road (3)Location, call number: General Shelves 658.812 CHR, ...

Handbook of relationship marketing / Jagdish N. Sheth, Atul Parvatiyar, editors by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : Sage, [2000]
Other title:
  • Relationship marketing
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 HAN.

The marketer's guide to advanced relationship marketing / The Chartered Institute of Marketing : conference Thursday 23rd October 1997 & workshop Friday 24th October 1997 at the Royal Aeronautical Society.. by
Material type: Text Text; Format: print
Publication details: [London] : Century Communications, 1997
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.812.

Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance / Richard Batterley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sydney ; London : McGraw-Hill, [2004]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.812 BAT.

Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, [2002]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.84 PEL.

Creating passion brands : how to build emotional brand connection with customers / Helen Edwards and Derek Day by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2005]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.827 EDW.

Strategic market relationships : from strategy to implementation / Bill Donaldson and Tom O'Toole by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Chichester] : Wiley, [2007]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.812 DON.

Relationship marketing : exploring relational strategies in marketing / John Egan. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Financial Times Prentice Hall, 2008
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.812 EGA.

The principles of successful CRM [videorecording - DVD] / presenter, Claudia Imhoff by
Material type: Film Film; Type of visual material:
Publication details: Syosset : WatchIT.com, 2005
Other title:
  • Principles of successful customer relationship management
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: Audio Visual 658.812.

Relationship selling / Mark W. Johnston, Greg W. Marshall. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2010
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.85 JOH, ...

Marketing to the social web : how digital customer communities build your business / Larry Weber by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Hoboken, N.J.] : Wiley, [2009]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 WEB.

Marketing management : a relationship approach / Svend Hollensen. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Financial Times Prentice Hall, 2010
Availability: Not available: ATU Mayo: Checked out (1).

Contemporary selling : building relationships, creating value / Mark W. Johnston and Greg W. Marshall. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York ; Londo n Routledge 2013
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.85 JOH.

Marketing management : a relationship marketing perspective / Marketing and Logistics Group, Cranfield School of Management. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Basingstoke : Macmillan, 2000
Availability: Items available for loan: ATU Connemara (1)Location, call number: General Shelves 658.802.

Advocate marketing : strategies for building buzz, leveraging customer satisfaction, and creating relationships / Barbara Thomas by
Material type: Text Text; Format: regular print ; Literary form: Not fiction
Copyright date: Old Tappan, New Jersey : Pearson Education, Inc.; ©2016
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.812.

UnMarketing : everything has changed and nothing is different / Scott Stratten and Alison Kramer by
Edition: Second edition
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley ; ©2017
Availability: Items available for loan: ATU Wellpark Road (1)Location, call number: General Shelves 658.802 STR.

Consumer-brand relationships : theory and practice ; Susan Fournier, Michael Breazeale, Marc Fetscherin, and T. C. Melewar [electronic book] / by
Edition: First edition
Material type: Computer file Computer file; Format: reformatted digital electronic available online remote
Publisher: London : Routledge, ©2012
Availability: Not available: ATU Electronic Resources: Available 3-User (1).

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