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Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne ... [et al.]

Contributor(s): Material type: TextTextSeries: The Marketing series. professional developmentPublication details: Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1995Description: x,304p : ill, figs, tabs ; 25cmISBN:
  • 9780750620208
  • 9780750620208
Subject(s): Summary: This reader provides selected articles that highlight key concepts as well as giving industrial and service perspectives. It contains advice on how to achieve customer-consciousness in employees at every level.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.812 (Browse shelf(Opens below)) Available 044025

Includes bibliographical references and index.

This reader provides selected articles that highlight key concepts as well as giving industrial and service perspectives. It contains advice on how to achieve customer-consciousness in employees at every level.

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