eMarketing eXcellence : planning and optimizing your digital marketing / Dave Chaffey and P.R. Smith.

By:

Chaffey, Dave, 1963-

Contributor(s):

Material type: Text

TextSeries: Emarketing essentialsPublication details: Amsterdam ; London : Butterworth-Heinemann, 2008.Edition: 3rd edDescription: xviii, 508 p. : col. ill. ; 25 cmISBN:

9780750689458
9780750689458

Subject(s):

Summary: Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.

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Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Mayo General Shelves	658.872 CHA (Browse shelf(Opens below))	Available		J142185

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Previous	658.872 BRO Trust agents : using the web to build influence, improve reputation, and earn trust /	658.872 CHA The digital handshake : seven proven strategies to grow your business using social media /	658.872 CHA E-business and e-commerce management : strategy, implementation and practice /	658.872 CHA eMarketing eXcellence : planning and optimizing your digital marketing /	658.872 CHA Digital business and e-commerce management : strategy, implementation and practice /	658.872 CHA Digital business and e-commerce management : strategy, implementation and practice /	658.872 CHA Digital business and e-commerce management : strategy, implementation and practice /	Next

Previous ed.: 2005.

Published in association with the Chartered Institute of Marketing.

Includes bibliographical references and index.

Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.

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