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eMarketing eXcellence : planning and optimizing your digital marketing / Dave Chaffey and P.R. Smith.

By: Contributor(s): Material type: TextTextSeries: Emarketing essentialsPublication details: Amsterdam ; London : Butterworth-Heinemann, 2008.Edition: 3rd edDescription: xviii, 508 p. : col. ill. ; 25 cmISBN:
  • 9780750689458
  • 9780750689458
Subject(s): Summary: Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.
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Item type Current library Call number Status Date due Barcode
General General ATU Mayo General Shelves 658.872 CHA (Browse shelf(Opens below)) Available J142185

Previous ed.: 2005.

Published in association with the Chartered Institute of Marketing.

Includes bibliographical references and index.

Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.

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