eMarketing eXcellence : planning and optimizing your digital marketing /

Chaffey, Dave, 1963-

eMarketing eXcellence : planning and optimizing your digital marketing / Dave Chaffey and P.R. Smith. - 3rd ed. - Amsterdam ; London : Butterworth-Heinemann, 2008. - xviii, 508 p. : col. ill. ; 25 cm. - Emarketing essentials .

Previous ed.: 2005. Published in association with the Chartered Institute of Marketing.

Includes bibliographical references and index.

Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.

9780750689458 9780750689458 £24.99


Internet marketing.
Business and Management.
Sales & marketing