eMarketing eXcellence : (Record no. 89819)

MARC details
000 -LEADER
fixed length control field 01446pam a2200337 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221124090822.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 2008
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750689458
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750689458
Terms of availability £24.99
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency Uk
042 ## - AUTHENTICATION CODE
Authentication code ukblcatcopy
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chaffey, Dave,
Dates associated with a name 1963-
9 (RLIN) 41261
245 10 - TITLE STATEMENT
Title eMarketing eXcellence :
Remainder of title planning and optimizing your digital marketing /
Statement of responsibility, etc. Dave Chaffey and P.R. Smith.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Amsterdam ;
-- London :
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 508 p. :
Other physical details col. ill. ;
Dimensions 25 cm.
490 0# - SERIES STATEMENT
Series statement Emarketing essentials
500 ## - GENERAL NOTE
General note Previous ed.: 2005.
500 ## - GENERAL NOTE
General note Published in association with the Chartered Institute of Marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc. Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
9 (RLIN) 16002
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Smith, P. R.
Fuller form of name (Paul Russell),
Dates associated with a name 1957-
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing.
9 (RLIN) 36960
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11394420
b c
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 100304
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Mayo ATU Mayo General Shelves 04/03/2010 27.50 8 11 658.872 CHA J142185 10/10/2017 09/10/2017 27.50 05/04/2017 General