Amazon cover image
Image from Amazon.com

Pricing : making profitable decisions / Kent B. Monroe

By: Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston ; London : McGraw-Hill/Irwin, [2003]Edition: 3rd edDescription: xxvi, 658 p. : ill. ; 24 cmISBN:
  • 9780071198608 .
  • 9780071198608 .
Subject(s):
Partial contents:
Economic foundations of pricing theory -- Understanding customer and buyer behavior -- Profitability analysis for pricing decisions -- Developing pricing strategies -- Managing the pricing function -- Special topics on pricing
Summary: Monroe synthesizes economic and marketing principles with accounting and financial information to provide a basis for analysisng pricing alternatives within legal and corporate constraints.
Star ratings
    Average rating: 0.0 (0 votes)

Includes bibliographical references and index

Economic foundations of pricing theory -- Understanding customer and buyer behavior -- Profitability analysis for pricing decisions -- Developing pricing strategies -- Managing the pricing function -- Special topics on pricing

Monroe synthesizes economic and marketing principles with accounting and financial information to provide a basis for analysisng pricing alternatives within legal and corporate constraints.

There are no comments on this title.

to post a comment.
Share