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Pricing : making profitable decisions / Kent B. Monroe

By: Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston ; London : McGraw-Hill/Irwin, [2003]Edition: 3rd edDescription: xxvi, 658 p. : ill. ; 24 cmISBN:
  • 9780071198608 .
  • 9780071198608 .
Subject(s):
Partial contents:
Economic foundations of pricing theory -- Understanding customer and buyer behavior -- Profitability analysis for pricing decisions -- Developing pricing strategies -- Managing the pricing function -- Special topics on pricing
Summary: Monroe synthesizes economic and marketing principles with accounting and financial information to provide a basis for analysisng pricing alternatives within legal and corporate constraints.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.816 (Browse shelf(Opens below)) Available J129837

Includes bibliographical references and index

Economic foundations of pricing theory -- Understanding customer and buyer behavior -- Profitability analysis for pricing decisions -- Developing pricing strategies -- Managing the pricing function -- Special topics on pricing

Monroe synthesizes economic and marketing principles with accounting and financial information to provide a basis for analysisng pricing alternatives within legal and corporate constraints.

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