Pricing : making profitable decisions /

Monroe, Kent B.

Pricing : making profitable decisions / Kent B. Monroe - 3rd ed. - Boston ; London : McGraw-Hill/Irwin, [2003] - xxvi, 658 p. : ill. ; 24 cm - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and index

Economic foundations of pricing theory -- Understanding customer and buyer behavior -- Profitability analysis for pricing decisions -- Developing pricing strategies -- Managing the pricing function -- Special topics on pricing

Monroe synthesizes economic and marketing principles with accounting and financial information to provide a basis for analysisng pricing alternatives within legal and corporate constraints.

9780071198608 . 9780071198608 . £22.99


Pricing
Business and Management.
Business & Management
Sales & marketing
Finance & accounting