Pricing : (Record no. 67123)

MARC details
000 -LEADER
fixed length control field 01334nam a2200289 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050503s2003 enk 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071198608 .
Qualifying information hardback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071198608 .
Terms of availability £22.99
Qualifying information hardback
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Monroe, Kent B.
245 10 - TITLE STATEMENT
Title Pricing :
Remainder of title making profitable decisions /
Statement of responsibility, etc. Kent B. Monroe
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston ;
-- London :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. [2003]
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 658 p. :
Other physical details ill. ;
Dimensions 24 cm
490 #0 - SERIES STATEMENT
Series statement McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Economic foundations of pricing theory -- Understanding customer and buyer behavior -- Profitability analysis for pricing decisions -- Developing pricing strategies -- Managing the pricing function -- Special topics on pricing
520 8# - SUMMARY, ETC.
Summary, etc. Monroe synthesizes economic and marketing principles with accounting and financial information to provide a basis for analysisng pricing alternatives within legal and corporate constraints.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Pricing
9 (RLIN) 11528
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
9 (RLIN) 49702
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Finance & accounting
Source of heading or term thema
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11117060
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 050613
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 13/06/2005 40.00 13 15 658.816 J129837 05/04/2017 40.00 05/04/2017 General