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Crowning the customer : how to become customer-driven / Feargal Quinn

By: Material type: TextTextPublication details: [Dublin] : O'Brien, [1999]Description: 160 p. ; 22 cmISBN:
  • 0862782422
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Partial contents:
This book is about how, now why -- The boomerang principle -- Getting a "feel" for the customer -- Listening to customers: the first big secret -- Listening to customers: the second big secret -- Listening to customers: the third big secret -- How to make customer panels wor -- How (and why) to create more complaints -- How to see customers as people -- The secret weapon: availability -- The jokers in the pack: fun and surprise -- Don't let the accountants win!
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This book is about how, now why -- The boomerang principle -- Getting a "feel" for the customer -- Listening to customers: the first big secret -- Listening to customers: the second big secret -- Listening to customers: the third big secret -- How to make customer panels wor -- How (and why) to create more complaints -- How to see customers as people -- The secret weapon: availability -- The jokers in the pack: fun and surprise -- Don't let the accountants win!

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