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Retail marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald and Christopher C. S. Tideman

By: Contributor(s): Material type: TextTextSeries: Professional development seriesPublication details: Oxford : published on behalf of the Chartered Institute of Marketing [by] Butterworth-Heinemann, 1993 (1996 [printing])Description: xi,338p : ill, figs, tabs ; 24cmISBN:
  • 9780750620215
  • 9780750620215
Subject(s): DDC classification:
  • 658.87
Summary: Retailing combines, as a business, a unique set of problems with an endless variety of solutions. This is the only book which addresses marketing planning applied in a retailing context to give readers an insight into the strategies they should adopt.
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Includes index.

Retailing combines, as a business, a unique set of problems with an endless variety of solutions. This is the only book which addresses marketing planning applied in a retailing context to give readers an insight into the strategies they should adopt.

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