Retail marketing plans : (Record no. 35705)

MARC details
000 -LEADER
fixed length control field 01629 am a2200397 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221124133817.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960729s1993||||enkak r 001 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750620215
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750620215
Terms of availability ¹17.99
Qualifying information paperback
040 ## - CATALOGING SOURCE
Modifying agency OCoLC
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.87
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm
245 10 - TITLE STATEMENT
Title Retail marketing plans :
Remainder of title how to prepare them, how to use them /
Statement of responsibility, etc. Malcolm H. B. McDonald and Christopher C. S. Tideman
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. published on behalf of the Chartered Institute of Marketing [by] Butterworth-Heinemann,
Date of publication, distribution, etc. 1993
Date of manufacture (1996 [printing])
300 ## - PHYSICAL DESCRIPTION
Extent xi,338p :
Other physical details ill, figs, tabs ;
Dimensions 24cm
490 #0 - SERIES STATEMENT
Series statement Professional development series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
520 8# - SUMMARY, ETC.
Summary, etc. Retailing combines, as a business, a unique set of problems with an endless variety of solutions. This is the only book which addresses marketing planning applied in a retailing context to give readers an insight into the strategies they should adopt.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Retail trade
9 (RLIN) 12146
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
9 (RLIN) 5080
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Planning
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
9 (RLIN) 49702
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing management
Source of heading or term thema
696 10 - LOCAL SUBJECT ADDED ENTRY--PERSONAL NAME (RLIN)
Personal name Retail trades - Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tideman, Christopher C. S
9 (RLIN) 38580
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing
9 (RLIN) 36960
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10539475
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
969 00 - LOCAL CODES
a 39426
979 00 - LOCAL CODES
a AW
b 26 AUG 1997
989 00 - LOCAL CODES
a AW
b 13 MAY 1998
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 3
Cataloger's initials, CIN (RLIN) 001215
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 15/12/2000 22.84 25 8 658.87 063531 05/04/2017 22.84 05/04/2017 General
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 15/12/2000 22.84 26 3 658.87 063532 05/04/2017 22.84 05/04/2017 General