Retail marketing plans : how to prepare them, how to use them /

McDonald, Malcolm

Retail marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald and Christopher C. S. Tideman - Oxford : published on behalf of the Chartered Institute of Marketing [by] Butterworth-Heinemann, 1993 - xi,338p : ill, figs, tabs ; 24cm - Professional development series .

Includes index.

Retailing combines, as a business, a unique set of problems with an endless variety of solutions. This is the only book which addresses marketing planning applied in a retailing context to give readers an insight into the strategies they should adopt.

9780750620215 9780750620215 ¹17.99


Marketing.
Retail trade
Communication in marketing
Marketing--Planning
Business and Management.
Business & Management
Sales & marketing management

658.87