Principles of services marketing / Adrian Palmer.

By:

Palmer, Adrian

Material type: Text

TextPublication details: London ; New York : McGraw-Hill, c1994.Description: xvi,345pepbkISBN:

9780077077464
9780077077464

Subject(s):

Summary: Provides comprehensive coverage of the issues involved in effective marketing within this varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	658.802 PAL (Browse shelf(Opens below))	Available		G115282
General	ATU Dublin Road General Shelves	658.802 PAL (Browse shelf(Opens below))	Available		065332

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Previous	658.802 MOO Does your marketing sell? : the secret of effective marketing communications /	658.802 MOU Strategic marketing management : a business process approach /	658.802 OGD Developing a creative and innovative integrated marketing communications plan : a working model /	658.802 PAL Principles of services marketing /	658.802 PAL Principles of services marketing /	658.802 PAL Principles of services marketing /	658.802 PAL Principles of services marketing /	Next

Includes bibliographical references and index.

Provides comprehensive coverage of the issues involved in effective marketing within this varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed.

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