Principles of services marketing / (Record no. 3465)

MARC details
000 -LEADER
fixed length control field 01254nam a22003377u 4500
001 - CONTROL NUMBER
control field BDZ0000396500
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210205094358.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 940504s1994 enka | 001 | eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077077464
Terms of availability £18.95
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077077464
040 ## - CATALOGING SOURCE
Original cataloging agency Uk
Transcribing agency Uk
Modifying agency StDuBDSZ
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Palmer, Adrian.
245 10 - TITLE STATEMENT
Title Principles of services marketing /
Statement of responsibility, etc. Adrian Palmer.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1994.
300 ## - PHYSICAL DESCRIPTION
Extent xvi,345pepbk.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc. Provides comprehensive coverage of the issues involved in effective marketing within this varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
9 (RLIN) 9574
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing
9 (RLIN) 14910
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality & service industries
Source of heading or term thema
696 10 - LOCAL SUBJECT ADDED ENTRY--PERSONAL NAME (RLIN)
Personal name Service industries - Marketing
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10054236
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
969 00 - LOCAL CODES
a 30041
979 00 - LOCAL CODES
a AW
b 24 APR 1998
989 00 - LOCAL CODES
a AW
b 08 MAR 2000
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 3
Cataloger's initials, CIN (RLIN) 001215
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 15/12/2000 25.33 37 4 658.802 PAL G115282 05/04/2017 25.33 05/04/2017 General
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 15/12/2000 34.42 92 30 658.802 PAL 065332 05/04/2017 34.42 05/04/2017 General