Principles of services marketing /

Palmer, Adrian.

Principles of services marketing / Adrian Palmer. - London ; New York : McGraw-Hill, c1994. - xvi,345pepbk.

Includes bibliographical references and index.

Provides comprehensive coverage of the issues involved in effective marketing within this varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed.

9780077077464 £18.95 9780077077464


Marketing--Management
Service industries--Marketing
Sales & marketing
Hospitality & service industries