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Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan.

By: Contributor(s): Material type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1995.Edition: 6th ed., Annotated instructor's edDescription: IS-15, xxvii, 762 p. : ill. (some col.) 29 cmISBN:
  • 9780205156023
  • 0205156029
Subject(s):
Partial contents:
Marketing: its environment and management -- Target markets: understanding and selecting -- The product -- Distribution -- Promotion -- Price -- Marketing: implementing, controlling and extending
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.8 SCH (Browse shelf(Opens below)) Available J121945
General General ATU Dublin Road General Shelves 658.8 SCH (Browse shelf(Opens below)) Available 041057

Includes bibliographical references (p. 721-734) and indexes.

Marketing: its environment and management -- Target markets: understanding and selecting -- The product -- Distribution -- Promotion -- Price -- Marketing: implementing, controlling and extending

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