Marketing : contemporary concepts and practices /

Schoell, William F.

Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan. - 6th ed., Annotated instructor's ed. - Englewood Cliffs, N.J. : Prentice Hall, c1995. - IS-15, xxvii, 762 p. : ill. (some col.) 29 cm

Includes bibliographical references (p. 721-734) and indexes.

Marketing: its environment and management -- Target markets: understanding and selecting -- The product -- Distribution -- Promotion -- Price -- Marketing: implementing, controlling and extending

9780205156023 0205156029

94043380


Marketing
Sales & marketing