Marketing : (Record no. 2885)

MARC details
000 -LEADER
fixed length control field 01293pam a2200361 a 4500
001 - CONTROL NUMBER
control field BDZ0000757288
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190429110627.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 941103s1995 njua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 94043380
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780205156023
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0205156029
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC)94043380
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- StDuBDSZ
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Schoell, William F.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title contemporary concepts and practices /
Statement of responsibility, etc. William F. Schoell, Joseph P. Guiltinan.
250 ## - EDITION STATEMENT
Edition statement 6th ed., Annotated instructor's ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c1995.
300 ## - PHYSICAL DESCRIPTION
Extent IS-15, xxvii, 762 p. :
Other physical details ill. (some col.)
Dimensions 29 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 721-734) and indexes.
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing: its environment and management -- Target markets: understanding and selecting -- The product -- Distribution -- Promotion -- Price -- Marketing: implementing, controlling and extending
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 9572
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Guiltinan, Joseph P.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Guitinan, Joseph P.
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10045302
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
969 00 - LOCAL CODES
a 29965
979 00 - LOCAL CODES
a AW
b 05 JUL 1995
989 00 - LOCAL CODES
a AW
b 27 JUN 1997
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 2
Cataloger's initials, CIN (RLIN) 030702
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 15/12/2000 31.68 77 13 658.8 SCH 041057 05/04/2017 31.68 05/04/2017 General
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 02/07/2003 32.00 22 11 658.8 SCH J121945 05/04/2017 32.00 05/04/2017 General