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Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor

By: Material type: TextTextPublication details: London : Kogan Page, [2006]Description: 360 p. : figs., tabs. ; 24 cmISBN:
  • 9780749448325 .
  • 9780749448325 .
Subject(s):
Partial contents:
Retail brands -- Retail brand positioning -- Retail brand personality -- Retail brand communications -- The future
Summary: 'Branding a Store' reveals how to make your shop a winner. Retail specialist Ko Floor translates more than 30 years retail experience into a survival strategy for shops and explains how you can implement that plan to realise an original and appealing retail business.
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.827 FLO (Browse shelf(Opens below)) Available G102147

Includes bibliographical references

Retail brands -- Retail brand positioning -- Retail brand personality -- Retail brand communications -- The future

'Branding a Store' reveals how to make your shop a winner. Retail specialist Ko Floor translates more than 30 years retail experience into a survival strategy for shops and explains how you can implement that plan to realise an original and appealing retail business.

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