Branding a store : (Record no. 76207)

MARC details
000 -LEADER
fixed length control field 01307cam a2200289 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 061130s2006 pau 000 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006023022
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749448325 .
Qualifying information hardback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749448325 .
Terms of availability £27.99
Qualifying information hardback
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Floor, Ko
245 10 - TITLE STATEMENT
Title Branding a store :
Remainder of title how to build successful retail brands in a changing marketplace /
Statement of responsibility, etc. Ko Floor
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. [2006]
300 ## - PHYSICAL DESCRIPTION
Extent 360 p. :
Other physical details figs., tabs. ;
Dimensions 24 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Retail brands -- Retail brand positioning -- Retail brand personality -- Retail brand communications -- The future
520 8# - SUMMARY, ETC.
Summary, etc. 'Branding a Store' reveals how to make your shop a winner. Retail specialist Ko Floor translates more than 30 years retail experience into a survival strategy for shops and explains how you can implement that plan to realise an original and appealing retail business.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element House brands
General subdivision Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Retail trade
9 (RLIN) 12146
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
9 (RLIN) 4032
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing management
Source of heading or term thema
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11232432
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 070131
First Date, FD (RLIN) m
Local a
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-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 31/01/2007 34.83 1 6 658.827 FLO G102147 05/04/2017 34.83 05/04/2017 General