Branding a store : how to build successful retail brands in a changing marketplace /

Floor, Ko

Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor - London : Kogan Page, [2006] - 360 p. : figs., tabs. ; 24 cm

Includes bibliographical references

Retail brands -- Retail brand positioning -- Retail brand personality -- Retail brand communications -- The future

'Branding a Store' reveals how to make your shop a winner. Retail specialist Ko Floor translates more than 30 years retail experience into a survival strategy for shops and explains how you can implement that plan to realise an original and appealing retail business.

9780749448325 . 9780749448325 . £27.99

2006023022


House brands--Marketing
Brand name products--Marketing
Retail trade
Brand name products.
Business and Management.
Sales & marketing management