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Managing services marketing : text and readings / John E. G. Bateson by Series: Dryden Press series in marketing
Edition: 3rd ed
Material type: Text Text; Format: print
Publication details: London : 1995
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 BAT.

Essentials of services marketing / K. Douglas Hoffman, John E.G. Bateson by Series: Dryden Press series in marketing
Material type: Text Text
Publication details: London : Dryden, 1997
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.802 HOF, ...

Management, information and expert systems / Frank Drechsler and John Bateson by
Material type: Text Text
Publication details: Dublin : Irish Academic, c1986
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.40388.

Managing services marketing : text and readings / John E. G. Bateson, K. Douglas Hoffman. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, Tex. ; London : Dryden, 1999
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 BAT.

Services marketing / John E.G. Bateson, K. Douglas Hoffman. by
Edition: 4th edition, International edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Australia ; United Kingdom : South-Western Cengage Learning, 2011
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 BAT.

Essentials of services marketing : concepts, strategies and cases/ Douglas K. Hoffman and John E.G. Bateson by
Edition: Second edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Ohio : South-Western, ©2001
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 HOF.

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