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Essentials of services marketing : concepts, strategies and cases/ Douglas K. Hoffman and John E.G. Bateson

By: Contributor(s): Material type: TextTextPublisher: Ohio : South-Western, ©2001Edition: Second editionDescription: xxi, 569 pages : illustrations, charts ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780030288920
Subject(s): Summary: The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base
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Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Donation 658.8 HOF (Browse shelf(Opens below)) Available J148608

Includes index

The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base

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