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European casebook on principles of marketing / edited by Jim Saker and Gareth Smith.

Contributor(s): Material type: TextTextSeries: European casebook series in managementPublication details: London : Prentice Hall, 1997.Description: xiv, 258p., [12]p. of plates : ill., facsims., map 24 cmISBN:
  • 9780132276535
  • 9780132276535
Other title:
  • Principles of marketing
Subject(s): Summary: This book presents up-to-date case material on events and issues of critical importance to European corporations and managers. Logically structured to cover all areas of marketing, the book includes companies such as Nivea, IKEA and Carlsberg.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.8 EUR (Browse shelf(Opens below)) Available 063725

Includes bibliographical references.

This book presents up-to-date case material on events and issues of critical importance to European corporations and managers. Logically structured to cover all areas of marketing, the book includes companies such as Nivea, IKEA and Carlsberg.

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